More and more car manufacturers are getting rid of the physical buttons in the cabin of their new models and it’s a trend that does not please everyone. It’s less expensive to install a big screen and have all the controls on it in the menus, but customers keep commenting negatively on its ergonomics.
Jony Ive is the man who designed the first iMac, iPod, iPhone and iPad. he left Apple in 2019 to start his own design company, LoveFrom, with designer Marc Newson. The man recently spoke alongside Apple CEO Tim Cook. He stated that the demand for physical buttons would soon increase and that automakers will likely have to rethink their interior design strategies.
“I think there are fabulous possibilities with interfaces like, say, multi-touch. But we’re still physical beings. I think potentially the pendulum can swing a bit to have interfaces and products who will take longer and be more physically engaged.” The panel moderator even asked Ive what his own design of the car would look like, but the designer simply replied: “I can not tell you.”
About a year ago, Ive’s new company signed a collaboration contract with Ferrari and Ferrari’s holding company, Exor. The design company is known for its low-profile status, with no official website or social media presence. Details surrounding the deal remain unknown, although Ive has joined Exor’s so-called Partner Council, which is essentially an annual forum for established partners and friends of the company.