The GMC ad for the electric Hummer highlights the car’s CrabWalk function and stars many crabs, along with NBA megastar LeBron James.
THE LeBron James is just one item in a great production that is worth seeing for everyone, even if they never buy it new electric GMC Hummer.
The ad begins with a single, yellow crab perched on a rock and in the background there are thousands of red crabs coming out of the sea. The Get Ur Freak On of Missy Elliott starts playing. The crabs arrive after adventures in front of Lobster EV.
Behind the wheel of the big electric, is the LeBron Jameswho in order not to “shake” the crabs, after he has located them through the cameras of the car that they are in front of him, chooses the function CrabWalk. With her, the Hummer moves diagonally and avoids the lined crabs – which when watching the movement of the vehicle, they celebrate.
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