Toyota was again in the 1st place of sales both globally and in our country.
What are the percentages of sales, in Greece and abroad, which models were distinguished?
2021 was undoubtedly another year full of challenges and unprecedented situations for the global community, especially in matters of health and safety and, of course, in an ongoing struggle to tackle the pandemic effectively.
All this situation could not leave the world car industry unscathed, since, among other things, serious problems arose in the supply chain, resulting in delays in the delivery of new cars to consumers.
In this environment, Toyota again managed to be in the 1st place of sales in the world, while in our country the brand won for 9th consecutive year the 1st place in the preference of the Greek consumer, with a total classification of 14,559 vehicles.
More specifically, regarding the Greek car market and despite the issues that arose due to the Covid-19 pandemic, the market moved at a very fast pace, recording an increase of 27% reaching 112,000 units compared to 87,840 last year.
Toyota topped the passenger list with 13,164 registrations, corresponding to 13.0% of the market, while in the commercial it recorded 1,395 registrationswhere corresponds to 13.4% of the market.
The President & CEO of Toyota Hellas Mr. Aristidis Aravanis, based on the results of the year, he said: “Our company, setting as an absolute priority the safety of its customers, its employees, but also of its associates, responded adequately to the challenges of the year 2021».
Toyota’s performance, placed the brand for another year at the top of the Greek market with the highest share of all, of the order of 13.1% (+0.3 am compared to 2020). Toyota’s goal is to continue to meet the needs of the consumer, which was the main choice of Toyota buyers in 2021 – at a rate of 80%.
For 2022, the brand continues the “beyond zero” strategy, moving beyond “zero”, not only in emissions, but in an integrated environmental approach, which focuses, among other things, on recycled materials in the vehicle structure, battery recycling and recycling programs and solar energy collection. Along with winning the overall first place, its individual models starred in the top positions in all categories.
Specifically, the Toyota models that were found in the top positions of their category, were:
- Aygo with 2,473 rankingscorresponding to a share of 22.0% in category A (1st place in sales)
- The Yaris with 4,747 rankings, corresponding to a share of 17.8% in category B (1st place in sales)
- The Corolla with 2,118 classifications, deservedly winning the 1st place in category C
- The C-HR, with 2,934 classifications, deservedly winning the 1st place in the C_SUV category
- The RAV4, with 444 classifications, deservedly winning 3rd place in the D-SUV category
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