The sale of AvtoVAZ products in Europe is carried out by “gray” dealers who buy cars in Russia and independently import them into Europe. The domestic auto giant itself curtailed sales back in 2019 due to tightened economy standards that Lada does not meet. Modernization of engines, which would allow them to remain on the market, was considered too costly by AvtoVAZ.
In the summer of 2020, European lovers of Lada – namely, the Niva Legend (4×4) SUV – launched petitions demanding that sales be resumed. They were published by the head of the German company Lada Deutschland, Dieter Trzaska, who noted that over the 40 years of Lada’s presence, many people in the west fell in love with it. In addition, many Lada dealerships have opened in the EU.