At a time when several Chinese car brands are already looking for implementation in Europe, the electric car start-up Xpeng takes a new step in this European expansion strategy, with the entry into the markets of the Netherlands and Sweden. It remains, now, to wait, to find out on what date it will enter the Portuguese market…
Young Chinese electric car manufacturer, Xpeng reinforces its European ambitions, with the conclusion of commercialization agreements to the Netherlands and Sweden.
In the first case, it is a strategic collaboration agreement with the Emil Frey Netherlands, company that is thus responsible for the development of sales and the support network of Chinese trams in the Netherlands.
Emil Frey is one of the biggest car dealers in Europe, which, at the outset, could facilitate the Chinese brand’s strategy and access to the after-sales network. In order to complement this presence, XPeng will even open an Experience Store in The Hague next month.
With 400 km of autonomy. First Chinese tram arrives in Portugal in March
According to Carscoops, a partnership was also created with Biliathe largest car dealership and distributor in the Swedenwith a total of 58 dealerships and 66 service centers in that country.
Xpeng’s presence in Stockholm, Gothenburg and Malmo, through this dealership, will be complemented by the opening of a Swedish Experience Store this week.
“Our global adventure begins in Europe, fueled by our desire to increase the share of [de mercado] of smart trams”, explains Xpeng CEO He Xiaopeng. Adding that, “We are collaborating with the biggest players to accelerate emission reduction and electrification in Europe”.
European expansion underway
Xpeng’s plans for Europe, however, do not stop there. The brand intends to continue this expansion work through a combination of own retail stores, with commercialization networks and after-sales services, guaranteed by partners, as in Sweden and the Netherlands.
Remember that the Chinese start-up began its European adventure settling in norwaya pioneer country in the dissemination of electric cars.
In addition to the development of the expansion strategy, through the last two markets, Xpeng is also working in the areas of marketing, sales, deliveries and after-sales, in Denmark.
However, another question that also matters is: when is Portugal?…