Today, the exclusive importer of the South Korean brand to our country, Hyundai Portugal has just guaranteed the representation of the Hyundai Motorsport competition department. However, in this case, not only for Portugal, but for the entire Iberian Peninsula.
With representation in charge of Hyundai Customer Racing Iberia, a department of Hyundai Portugal, the company belonging to the Salvador Caetano universe is thus responsible for the supply of competition vehicles to customers who wish to compete, whether in rallies or in TCRs.
At the same time, Hyundai Customer Racing Iberia will assume responsibility for guarantee technical and parts support to the private teams present in the competition. And they run either with the Hyundai i20 R5, or with the Hyundai i20 N Rally, in addition to the entire TCR line-up.
Furthermore, according to Hyundai Portugal, in a statement, the objective, in a first phase, is to concentrate support on the national rally championships of Portugal and Spain. Once these channels are established, the next step will be to expand the action to other competitions.
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In fact, the proximity of Hyundai Customer Racing Iberia to the Portuguese and Spanish markets is pointed out by the company itself as the key to supplying parts more effectively, reducing lead times. This allows teams to work faster to overcome any difficulties or obstacles.
For the CEO of Hyundai Portugal, Sérgio Ribeiro, “this new connection to the Brand is another recognition that reflects the builder’s confidence in the work of Hyundai Portugal”. Adding that, “since the Salvador Caetano Group took over Hyundai in 2014, it has undergone a huge transformation, being today the fifth brand in the generalist market”.
Regarding the creation of Hyundai Customer Racing Iberia, Sérgio Ribeiro believes that “It will certainly be a great asset not only for Hyundai teams, but also for the promotion of motorsport”, since “our focus is the customer, it is the teams that compete with Hyundai, it is the proximity with the fans and the promotion of motor sport”.
“With this commitment to service quality and responsiveness, we are certain that Hyundai Customer Racing Iberia will contribute to the sporting success of the teams that compete with Hyundai”, concludes the same official.