Dacia closed 2021 with a record market share, also in Portugal, as a result of a total of 5,825 units sold. This, with the new Sandero leading sales to private customers and entering the Top-10 of the best-selling models.
Despite the setbacks caused by the pandemic and the electronic components crisis, the Dacia grew by 3 percent in 2021, thanks to a total of 537,095 units sold in all the markets where it is present. With Portugal contributing 5,825 vehicles to this registration, a sum that also allowed the Romanian brand to not only conquer a market share of 4 percent, but also to become the second best seller among us.
Contributing strongly to this service, both in our country and worldwide, is the new Dacia Sandero, which represented a total of 226,825 units sold globally, with the model also being quoted as the best-selling proposal, among private customers in Portugal.
Right behind this sales champion, the no less famous Dacia Duster appears, a model that continues to be the best-selling model among retail customers since 2018! With a total of 186,001 units sold in 2021 alone, the Duster has already surpassed the mark of two million vehicles sold since its launch in 2010.
Finally, and despite having been on sale for less than a year, Dacia’s first electric model, the Spring, is already a huge success, thanks to the 27,876 units already sold, as well as the more than 46,000 orders received. by the manufacturer, only until the end of 2021.
jogger. Dacia Swiss Army Knife is now available in Portugal
“This success is mainly due to the enthusiasm shown by customers when opting for the high-end versions of all our models”, says the CEO of Dacia and LADA, Denis Le Vot, adding that “the increase, both in the share of market, as well as sales volume, is proof that DACIA is conquering an ever-increasing customer base.”
In the meantime and for 2022, Dacia focuses its expectations on the new Dacia Jogger, a seven-seat family model that combines comfort, space and modularity. This, at the same time that the implementation of the new brand identity will continue throughout the network, from the first half of the year, as well as in the product range, until the end of the year.