Alpine announced a 74 percent growth in sales volume in 2021, with 2659 units. This, just one year after the “Renaulution” strategic plan was announced.
In a year of strong growth in terms of sales, the Alpine registered increases in practically all the markets where it is present, with France, the country from which it originates, registering the biggest increase, 117 percent, as a result of a total of 1,618 units traded.
In Portugal, the sports car brand of the Renault group recorded a growth of 83.3% compared to 2020, delivering a total of 11 units. Contributing, in this way, to the 120 percent rise that the French brand registered last year in the Iberian market, Portugal and Spain.
For 2022 and at a time when it already has 100 dealers spread across Europe, the majority in the French market, Alpine plans to continue to increase its geographical presence, opening 50 more points of sale, not only in Europe, but also in the rest of the world. .
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Alongside this offensive, the Dieppe brand is also betting on the new A110 range, presented at the end of 2021, to reinforce its presence with customers with its three models. Since, on the way, there are, also and according to the manufacturer, new proposals.
Also part of Alpine’s bets for the future is its commitment to Formula 1, after a debut year in which it achieved not only a victory in a Grand Prix (Hungary), but also some podiums. With the French brand also promising to reinforce its bet on other motor sport categories, such as the Hypercar or the FIA R-GT, or even the Alpine Elf Europa Cup.
“This year, Alpine has demonstrated the extent of its determination and commitment to achieving new momentum, already illustrated by excellent sales growth,” commented Alpine CEO Laurent Rossi. Adding that, “we have great ambitions for the future and for the international development of the brand, based on our unique commitment to motorsport. Alpine is ready and eager to head to new events!”.
In conclusion, just remember that, as a result of the new strategic plan announced by the Renault Group in January 2021, Alpine ended up gaining greater independence within the company, operating as an independent business unit. This, with the aim of boosting sales and developing internationally, taking advantage of its own image.